From: 10/11/2016
To: 10/12/2016
Type of Water: Freshwater
Species: Amago, Arawana
Think about all the fucking possibilities. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Creativity is a fucking work-ethic. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. Nothing of value comes to you without fucking working at it. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Form follows fucking function. Don’t get hung up on things that don’t fucking work. You won’t get good at anything by doing it a lot fucking aimlessly. Design is all View more...Think about all the fucking possibilities. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Creativity is a fucking work-ethic. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. Nothing of value comes to you without fucking working at it. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Form follows fucking function. Don’t get hung up on things that don’t fucking work. You won’t get good at anything by doing it a lot fucking aimlessly. Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Learn from fucking criticism. To go partway is easy, but mastering anything requires hard fucking work. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Don’t fucking lie to yourself. Dedicate yourself to lifelong fucking learning. If you fucking give up, you will achieve nothing. Why are you fucking reading all of this? Get back to work. The details are not the details. They make the fucking design. Never, never assume that what you have achieved is fucking good enough. Never let your guard down by thinking you’re fucking good enough. Must-do is a good fucking master. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Remember it’s called the creative process, it’s not the creative fucking moment. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Intuition is fucking important. Make your work consistent but not fucking predictable. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Use your fucking hands. Fuck. You are not your fucking work. Someday is not a fucking day of the week. Respect your fucking craft. Don’t worry about what other people fucking think. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Design as if your fucking life depended on it. What’s important is the fucking drive to see a project through no matter what. This design is
